THE DETAILS

Professional Experience

ART DIRECTOR / MARKETING SPECIALIST

Freelance

8/2013 – PRESENT

  • New business development and account management.
  • Identify and develop design collateral across multiple platforms including print, web and digital advertising.
  • Manage workflow including asset management with outside resources & vendors.
  • Assemble and collaborate with external creative team to fulfill project requirements.
  • Research, develop and implement marketing strategies for companies, products, and brands.

GRAPHIC DESIGNER / MARKETING SPECIALIST

ND Industries

7/2015 – 3/2020

  • Created and maintained brand identity for new products.
  • Identified and executed marketing strategies across traditional and online mediums.
  • Managed and assessed analytical information for executed marketing campaigns.
  • Identified, organized and managed outside marketing events.
  • Developed, designed and managed websites and page content.
  • Worked collaboratively with outside vendors and creative resources.
  • Assembled and developed all creative assets for projects assigned to me including photos, video, copy and graphics.

ART DIRECTOR

SHB Productions

3/2003 – 9/2013

  • Lead a team of designers, photographers, videographers, and video editors, both on-staff and freelance.
  • Gave direction and final review on all projects to ensure that the intended marketing goals were reached.
  • Developed process and workflow to ensure the proper delivery of all client products and services.
  • Formulated client and company marketing strategies to increase revenue and branding.
  • Control department expenditures by negotiating fair pricing with all vendors, properly managing workflow and schedules, and reducing errors.
  • Increased customer service by evaluating client needs and changing the frequency and level of client interaction.

Education

BFA – GRAPHIC DESIGN

Eastern Michigan University

 

Certified – Social Media Marketing & Strategy

HubSpot Academy