Professional Experience
ART DIRECTOR / MARKETING SPECIALIST
Freelance
8/2013 – PRESENT
- New business development and account management.
- Identify and develop design collateral across multiple platforms including print, web and digital advertising.
- Manage workflow including asset management with outside resources & vendors.
- Assemble and collaborate with external creative team to fulfill project requirements.
- Research, develop and implement marketing strategies for companies, products, and brands.
GRAPHIC DESIGNER / MARKETING SPECIALIST
ND Industries
7/2015 – 3/2020
- Created and maintained brand identity for new products.
- Identified and executed marketing strategies across traditional and online mediums.
- Managed and assessed analytical information for executed marketing campaigns.
- Identified, organized and managed outside marketing events.
- Developed, designed and managed websites and page content.
- Worked collaboratively with outside vendors and creative resources.
- Assembled and developed all creative assets for projects assigned to me including photos, video, copy and graphics.
ART DIRECTOR
SHB Productions
3/2003 – 9/2013
- Lead a team of designers, photographers, videographers, and video editors, both on-staff and freelance.
- Gave direction and final review on all projects to ensure that the intended marketing goals were reached.
- Developed process and workflow to ensure the proper delivery of all client products and services.
- Formulated client and company marketing strategies to increase revenue and branding.
- Control department expenditures by negotiating fair pricing with all vendors, properly managing workflow and schedules, and reducing errors.
- Increased customer service by evaluating client needs and changing the frequency and level of client interaction.
Education
BFA – GRAPHIC DESIGN
Eastern Michigan University